ARE YOU GIVING PEOPLE SOMETHING TO TALK ABOUT?
Is your communications strategy working? You want to stand out, be the centre of attention – the focal point of a vital public conversation – so you can achieve your business objectives and reach your financial goals. That’s why you spend so much on branding: it promises a strong, confident – better – organization will emerge. But are you expecting too much from conventional approaches? The truth is, it’s hard for conventional branding tactics to live up to hyperbole. Their superficial “claims and image-based approach” is rooted in the belief that all it takes is a little chutzpah for your brand to succeed. To be different you need something different.

BOTTOMLINE: YOU CAN’T DIFFERENTIATE WITH SAMENESS.
Maybe people aren’t paying attention because you’re saying the same things as your competitors. Are you cloning their approach: pursuing the same tactics, holding the same events, designing the same logos, using the same taglines? You won’t be heard if you aren’t saying anything worth listening to, and cannot be valued if you are not seen to be providing value. Engage people and give them a reason to stay connected, a reason to support you and something to talk about.

START BUILDING THOUGHT LEADERSHIP INTO YOUR BRAND TODAY!
Standing out in a cluttered marketplace is only part of the goal: being able to engage people and persuade them about your organization’s value, begins with providing tangible proof of your unique ideas and leadership. Organizations no longer have a choice. Period. They have neither the luxury of time nor can they simply hope the standard “tried and true” branding tactics will help them prevail over the competition. Communicating what you know better than any other organization is your starting point for success. How? With a content-first communications strategy you stake a unique territory, stand for something clear and definable in the minds of audiences, have the evidence to back up your claims, and can get people talking about your work – then you’ve got a believable, well-differentiated brand.

BRANDING IS CHANGING. ARE YOU?

 

 

Robert Ferguson
Principal and Founder
tel: 416-809-4223
robferguson@knowledgemarketinggroup.com
robkmg@twitter
Skype: Robferguson

 

 

 

 

 

Jean-Pierre Veilleux
Principal
tel: 416-358-1368
jpveilleux@knowledgemarketinggroup.com
jpveilleux1@twitter
Skype: jpveilleux1