Robert is an advisor and writer who can provide innovative strategies and tactics that ensure brand claims are defensible and capable of building strong, sustainable organizations. Rob worked in book publishing and multimedia/e-learning prior to becoming a consultant to the nonprofit sector.
He started KMG as a way to advocate effective, evidence-based branding practice and has advised hospitals, museums, universities, government agencies, and professional service firms about organizational identity and leveraging knowledge assets.
Robert has written extensively about knowledge marketing – from 2002-5, Rob was the “Identity Crisis” columnist for Muse magazine (Canadian Museums Association) – as well as delivered speeches and led seminars. In 2009, KMG published ContraBrand, a collection of his most provocative essays that aimed to help nonprofit learning organizations reflect on their ineffective branding culture. A revised edition was published in 2010.
For more about Robert, view his LinkedIn Profile and follow him on Twitter.
