-
Recent Posts
- Fundraising without the “ask”. Really!
- Canadian Universities’ brands fail the grade.
- The thought leadership brand. Do you know what you know?
- Museums, develop a “place in the mind.
- Asking fundamental questions about engaging audience thinking beyond exhibits.
- Nonprofit giving, or nonprofit management: What’s the real problem?
- As time goes by
- Greatly exaggerated rumors.
- Is boomers’ self-indulgence a threat to planned giving?
- Brand thinking, expanded.
- Achieving “greatness” in the Social Sector.
- Be clear about your mission.
- What is the value of museums today?
- Branding and communications “best practices”. Not well suited to learning organizations.
- Challenge your audiences’ thinking.
Author Archives: admin
Fundraising without the “ask”. Really!
Can you fundraise without the “ask”? It seems to me that fundraisers are too quick to jump to “the ask.” They should be more concerned with “the tell.” Nonprofits don’t seem particularly willing to address donor fatigue, fundraising’s concern du-jour. … Continue reading
Posted in Knowledgemarketing
Tagged Branding Strategies, Cause Marketing, Charities, Communications Strategy, Differentiation Strategy, Fundraising, Nonprofits, Organizational Branding
Comments Off
Canadian Universities’ brands fail the grade.
The Globe and Mail says the Canadian undergraduate experience has deteriorated (October 10, 2011, “Canadian universities must reform or perish”). But is it the lack of emphasis on teaching by professors that is undermining the reputation of higher education in … Continue reading
Posted in Knowledgemarketing
Tagged Content Strategy, Differentiation Strategy, Knowledge Marketing, Meaningful Content, Thought Leadership Marketing
Comments Off
The thought leadership brand. Do you know what you know?
One of my new LinkedIn contacts from the Banff Centre (fantastic place, if you ever get the chance to go, don’t hesitate) recently posted a interesting blog by Glenn Llopis of Forbes.com who asks “Is Leadership Irrelevant?” (20 September 2011). … Continue reading
Posted in Knowledgemarketing
Comments Off
Museums, develop a “place in the mind.
There has been too much emphasis on “place,” and too little attention paid to how museums develop “a place in the mind,” a concept enabling them to look beyond their backyards, to stay connected with people who rarely visit, or … Continue reading
Posted in Knowledgemarketing
Comments Off
Asking fundamental questions about engaging audience thinking beyond exhibits.
In their book Thriving in the Knowledge Age, Falk and Sheppard assure readers the museum audience isn’t tapped-out and that there are “many more people who could find museums satisfying to their identity-needs than currently avail themselves of museums.” You … Continue reading
Nonprofit giving, or nonprofit management: What’s the real problem?
The recent Globe and Mail series examining philanthropy and the nonprofit sector is a good start at making a necessary change: namely, we’ve long had a huge nonprofit sector in Canada, but lacked a culture of giving. But what, exactly, … Continue reading
Posted in Knowledgemarketing
Leave a comment
As time goes by
We’ll see some significant historical milestones in the next decade: commemorating the bicentennial of the War of 1812, and the 1815 birth of Sir John A. Macdonald; 2017 marks the centennial of the National Hockey League, and the sesquicentennial of … Continue reading
Greatly exaggerated rumors.
Is paper publishing dead? Canadian media-giant Rogers doesn’t think so. The evidence is easy to see: it just launched a new magazine…of the genus paper and ink, not the electronic variant. What does that tell us? How about that the … Continue reading
Is boomers’ self-indulgence a threat to planned giving?
I’ve just had an interesting exchange via LinkedIn with Tony Martignetti, a planned giving advisor from New York City. He wondered if boomer indulgence was a threat to planned giving, and referred to a September article in the Los Angeles … Continue reading
Brand thinking, expanded.
Someone asked me to recommend some good marketing/branding books. I wrote a piece about business books for Muse http://wp.me/pqoXT-13 that covers off a few good ones; it also doubles as a kind of warning about business books in general. My … Continue reading
