Successful organizations lead, and leading organizations are willing to challenge their audiences’ thinking. Diluting one’s story, therefore, hurts your positioning, your brand, and impedes your ability to build community and raise funds.
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Recent Posts
- Fundraising without the “ask”. Really!
- The thought leadership brand. Do you know what you know?
- Nonprofit giving, or nonprofit management: What’s the real problem?
- Canadian Universities’ brands fail the grade.
- As time goes by
- Greatly exaggerated rumors.
- Is boomers’ self-indulgence a threat to planned giving?
- Brand thinking, expanded.
- Asking fundamental questions about engaging audience thinking beyond exhibits.
- Achieving “greatness” in the Social Sector.
- Be clear about your mission.
- What is the value of museums today?
- Branding and communications “best practices”. Not well suited to learning organizations.
- Challenge your audiences’ thinking.
- Do what it takes to demonstrate your position as a vital and relevant leading organization.
