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Booz-Allen Hamilton
The core asset of any management consulting business is, of course, its knowledge. Booz-Allen is at the vanguard of packaging its knowledge outside its consulting box. The firm showcases its expertise in the quarterly magazine, Strategy+Business, and publishes a line of books, the Strategy+Business Series, through Jossey-Bass. Both book series and magazine offer insights, guidelines, and commentary that reinforce perceptions of Booz-Allen as a global leader in management and technology consulting. Moreover, the books, that build on the magazine’s content and other research form the firm, effectively exploit the synergy and imprint offers; marketed within a series, each book appears to reinforce the other.
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