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Major League Sports
Strong, self-reliant organizations convey meaning, build audience share and earn revenue by ensuring engaging content is at the core of their outreach. Major League Baseball had to consider how to recover the fans it lost following its 1994 strike. So it looked at the content it created each day and realized there were few limits to the products it could craft out of statistics and film footage.
What was their motivation? Not just money, but relationship-building: extending the experience of die-hard fans, and reconnecting displaced fans to the game; rebuilding its community. MLB has been so successful, the National Hockey League is also now leveraging its own knowledge assets.
Like MLB, the NHL – and before it the National Football League – also understands its ability to sell digital content is directly tied to the league’s ability to grow the game and increase fan interest.
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