I’m less concerned about technology and more concerned about the substance and quality of your stories. That’s the starting point. Are you saying something worth listening to? What are you giving people to talk about? That’s the crucial litmus test. How you tell the stories of your leading research — what positions you as credible leaders in your respective fields — will vary. Focus more on multiple points of contact rather than “technology”: documentary films, print magazines and books (as well as their online variants), as well as social media. Whatever it takes to demonstrate your position as a vital and relevant leading organization.
