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Recent Posts
- Fundraising without the “ask”. Really!
- Canadian Universities’ brands fail the grade.
- The thought leadership brand. Do you know what you know?
- Museums, develop a “place in the mind.
- Asking fundamental questions about engaging audience thinking beyond exhibits.
- Nonprofit giving, or nonprofit management: What’s the real problem?
- As time goes by
- Greatly exaggerated rumors.
- Is boomers’ self-indulgence a threat to planned giving?
- Brand thinking, expanded.
- Achieving “greatness” in the Social Sector.
- Be clear about your mission.
- What is the value of museums today?
- Branding and communications “best practices”. Not well suited to learning organizations.
- Challenge your audiences’ thinking.
Tag Archives: Branding Strategies
Fundraising without the “ask”. Really!
Can you fundraise without the “ask”? It seems to me that fundraisers are too quick to jump to “the ask.” They should be more concerned with “the tell.” Nonprofits don’t seem particularly willing to address donor fatigue, fundraising’s concern du-jour. … Continue reading
Posted in Knowledgemarketing
Tagged Branding Strategies, Cause Marketing, Charities, Communications Strategy, Differentiation Strategy, Fundraising, Nonprofits, Organizational Branding
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Be clear about your mission.
What is the Business of Museums? Ideally more of them should think like the National Geographic Society whose mission is simple: “to increase and diffuse geographic knowledge.” True, fulfilling the mission has complex aspects, but this perfect, brief mission statement … Continue reading
