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Recent Posts
- Fundraising without the “ask”. Really!
- The thought leadership brand. Do you know what you know?
- Nonprofit giving, or nonprofit management: What’s the real problem?
- Canadian Universities’ brands fail the grade.
- As time goes by
- Greatly exaggerated rumors.
- Is boomers’ self-indulgence a threat to planned giving?
- Brand thinking, expanded.
- Asking fundamental questions about engaging audience thinking beyond exhibits.
- Achieving “greatness” in the Social Sector.
- Be clear about your mission.
- What is the value of museums today?
- Branding and communications “best practices”. Not well suited to learning organizations.
- Challenge your audiences’ thinking.
- Do what it takes to demonstrate your position as a vital and relevant leading organization.
Tag Archives: Communications Strategy
Fundraising without the “ask”. Really!
Can you fundraise without the “ask”? It seems to me that fundraisers are too quick to jump to “the ask.” They should be more concerned with “the tell.” Nonprofits don’t seem particularly willing to address donor fatigue, fundraising’s concern du-jour. … Continue reading
Posted in Knowledgemarketing
Tagged Branding Strategies, Cause Marketing, Charities, Communications Strategy, Differentiation Strategy, Fundraising, Nonprofits, Organizational Branding
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Greatly exaggerated rumors.
Is paper publishing dead? Canadian media-giant Rogers doesn’t think so. The evidence is easy to see: it just launched a new magazine…of the genus paper and ink, not the electronic variant. What does that tell us? How about that the … Continue reading
Is boomers’ self-indulgence a threat to planned giving?
I’ve just had an interesting exchange via LinkedIn with Tony Martignetti, a planned giving advisor from New York City. He wondered if boomer indulgence was a threat to planned giving, and referred to a September article in the Los Angeles … Continue reading
