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Recent Posts
- Fundraising without the “ask”. Really!
- Canadian Universities’ brands fail the grade.
- The thought leadership brand. Do you know what you know?
- Museums, develop a “place in the mind.
- Asking fundamental questions about engaging audience thinking beyond exhibits.
- Nonprofit giving, or nonprofit management: What’s the real problem?
- As time goes by
- Greatly exaggerated rumors.
- Is boomers’ self-indulgence a threat to planned giving?
- Brand thinking, expanded.
- Achieving “greatness” in the Social Sector.
- Be clear about your mission.
- What is the value of museums today?
- Branding and communications “best practices”. Not well suited to learning organizations.
- Challenge your audiences’ thinking.
Tag Archives: Content Strategy
Canadian Universities’ brands fail the grade.
The Globe and Mail says the Canadian undergraduate experience has deteriorated (October 10, 2011, “Canadian universities must reform or perish”). But is it the lack of emphasis on teaching by professors that is undermining the reputation of higher education in … Continue reading
Posted in Knowledgemarketing
Tagged Content Strategy, Differentiation Strategy, Knowledge Marketing, Meaningful Content, Thought Leadership Marketing
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As time goes by
We’ll see some significant historical milestones in the next decade: commemorating the bicentennial of the War of 1812, and the 1815 birth of Sir John A. Macdonald; 2017 marks the centennial of the National Hockey League, and the sesquicentennial of … Continue reading
Be clear about your mission.
What is the Business of Museums? Ideally more of them should think like the National Geographic Society whose mission is simple: “to increase and diffuse geographic knowledge.” True, fulfilling the mission has complex aspects, but this perfect, brief mission statement … Continue reading
